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ICON is Now Vizi Media
Advertising and media representation company ICON Advertising Solutions is now known as Vizi Media. The new brand reflects the company’s partial restructuring, a new global vision, and an effort to...
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From Boys To…Boys With Superpowers, PointRoll Gets A Makeover
Comparable to coming up with a new story line for a rapidly growing child on a television sitcom, PointRoll’s latest rebranding effort came about after deciding which direction to take with their most...
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A Time to Be Reborn: 6 Steps to Bring Time Inc. Back from the Brink
ADOTAS – In recent months, there has been a flurry of activity in and around the Time Warner building focusing on the plight of the publishing empire of Time Warner. Despite the great success of SI’s...
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Larissa’s Picks to Click: Mobile Bot Traffic, Video Trends, Pearle Vision’s...
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Looks...
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Pins Are Dropping Left and Right in the Social Marketing Space
ADOTAS – Pinfluencer became Piqora. Pingage became Ahaology. And now PinLeague is asking for help in its rebranding. What’s up with that? Well, at least in the most recent case, PinLeague is offering a...
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You Make The Call: Which New Logo Will Yahoo Pick?
ADOTAS – Here’s Yahoo’s new logo, revealed in an announcement by CMO Kathy Savitt last night. “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced...
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Brand Experts, Twitterverse Blast New Yahoo! Logo
ADOTAS – Here’s Yahoo’s new logo, revealed in an announcement by CMO Kathy Savitt last night. “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced...
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Infographic: The World’s Response to Yahoo’s New Logo Campaign
ADOTAS – Synthesio put their Global Listening Platform to work monitoring, collecting and analyzing all global mentions from across all social and mainstream media about Yahoo’s new logo campaign...
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Adap.tv Clears Pathway to Intelligent Video Advertising
SAN MATEO, CA., September 13, 2013 (ADOTAS) — Adap.tv, the technology partner of choice for the world’s largest video advertising buyers and sellers, today unveiled new platform features and branding....
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Media6Degrees Announces New Name: Dstillery
NEW YORK September 16, 2013 (ADOTAS via Marketwired) — Effective today, Media6Degrees (m6d), the advertising technology pioneer, announces it has changed its name to Dstillery. With the recent...
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VIRURL Acquires Revenue.com, Rebrands Under New Moniker
SANTA MONICA, CALIF, October 2, 2013 (ADOTAS) – VIRURL, a pioneering native advertising company incubated by INVENT Ventures, Inc. (IDEA), today announced it has acquired the online domain Revenue.com...
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Dstillery Celebrates Rebranding with SoHo Bash
ADOTAS — Dstillery, formerly m6d, hosted an exclusive launch event, “Dstilling the Noise,” at Voce Di in SoHo on October 9. The evening event brought together Dstillery’s clients, partners and industry...
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‘Brand Activation: Shift Happens®’ is Theme of BAA’s Powerful 2014 Marketing...
NEW YORK, January 31, 2014 (ADOTAS) – Cutting-edge marketers from such leading brands as Coca-Cola, McDonald’s, Kraft, JetBlue and Benjamin Moore will help prepare attendees at the Brand Activation...
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ValueClick’s CMO Discusses Company’s Rebranding as Conversant
ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed...
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JiWire Rebrands as NinthDecimal, Partners with TubeMogul on Audience Targeted...
SAN FRANCISCO, June 9, 2014 (ADOTAS) — JiWire announced today it has rebranded the company as NinthDecimal, emphasizing its pioneering approach to precise audience intelligence for marketing success....
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